Fit Nation Exhibition

Identity and exhibition graphics for the Center for Architecture’s Fit Nation exhibition, a month-long exhibition celebrating active design in architecture. We collaborated with architecture studio Abruzzo Bodziak Architects on the exhibtion design—their design is featured in the “fins” in the window and around the space. We integreated type on the fins that could be read at certain angles. We also created a dynamic system that used the fins as a grid to display the exhibition content. The identity used moving people which we incorporated with large vinyl around the space.

Created at Pentagram
Creative Direction: Luke Hayman and Shigeto Akiyama

I’m Ellen Peterson—a multidisciplinary designer with experience in editorial, infographics, branding, and exhibition design. No matter the medium, I believe great design starts with great storytelling.

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Where I’ve Been
New York Magazine
Associate Art Director

Vanity Fair
Senior Designer

Pentagram NY, Team Hayman
Where I Studied

University of Washington, Seattle
Bachelor of Design
Visual Communication Design