Fit Nation Exhibition
Identity and exhibition graphics for the Center for Architecture’s Fit Nation exhibition, a month-long exhibition celebrating active design in architecture. We collaborated with architecture studio Abruzzo Bodziak Architects on the exhibtion design—their design is featured in the “fins” in the window and around the space. We integreated type on the fins that could be read at certain angles. We also created a dynamic system that used the fins as a grid to display the exhibition content. The identity used moving people which we incorporated with large vinyl around the space.
Created at Pentagram
Creative Direction: Luke Hayman and Shigeto Akiyama